![]() In light of the 2023 British Grand Prix taking place on home soil at Silverstone on Sunday, we took a look at the ways in which F1 has influenced the fashion world.Gigi Hadid needs no introduction. Very chic."įashion and Formula 1 have a symbiotic relationship, with the racing competition perhaps influencing designer fashion like no other sport can. Charlotte Casiraghi actually wore a few pieces from the collection to the Monaco Grand Prix in 2023. "You constantly see celebrities and designers picking up on key detailing on the world of F1 in their sartorial agendas, the pinnacle of which for me was Chanel's F1 themed Cruise show in Monte Carlo in 2022. In my mind the original athleisure was 'sports luxe' and this is something that we see throughout the decades," explains Hello! Fashion's digital editor Natalie Salmon. "There's always references to racing in fashion, from motorcycle jackets to biker shorts. © Icon Sportswire Lewis Hamilton in a custom Rick Owens boiler suitĭespite a surge in popularity with F1 drivers, fashion has had its foot in the door with racing style for decades. Also, Lewis Hamilton stepping out in a custom sequinned Rick Owens boiler-suit at the Miami Grand Prix this year was a moment to remember. ![]() Ricciardo featured in Vanity Fair in 2022, and was invited to his first ever Met Gala this year, Lando Norris was the face of luggage company Tumi's 60th anniversary campaign in 2023 and George Russell became known for his 'take him home to your parents' preppy-smart dress code. Though Lewis, who is one of the most famous and the most fashion-forward drivers in history, has had a clear presence in the fashion world for years, those who appeared frequently in the series are being headhunted more and more for sartorial campaigns. Since then, more people have shown interest in today's biggest race stars including Lando Norris, Daniel Ricciardo, George Russell and of course, Sir Lewis Hamilton. When the show released its fourth season in March 2022, viewers consumed 28 million hours of it during the opening weekend, according to motorsport broadcasting. © Paul Marriott - EMPICS Michael Schumacher in Benetton racing clothing in 1993ĭespite the competition having kept its cult status since its beginnings, the Netflix series, Drive To Survive has undoutedbly given the sport a new lease of life. READ: Nicola Peltz channels F1 grid girl on her latest date with Brooklyn Beckham MORE: Highlights from the F1 inspired Chanel cruise 2023 show They became a constuctor (the company who design parts of cars intended to compete in F1) to drivers in the 80s, then began creating clothing collections off the back of their track success.įast forward to 2023 and brands including Chanel, Tommy Hilfiger and Prada have at some point based their seasonal collections on racing's iconic style. Benetton - the label recognised for its bold colours and vibrant prints - was one of the earliest fashion brands to link the two completely opposing worlds. ![]() By the 60s, the competition had become an international sensation, but it wasn't until around 20 years later that fashion brands utilised the newfound fame of the drivers. ![]() The first ever Formula One race took place at Silverstone in 1950. But in reality, numerous sartorial agendas have been influenced by the prestigious motorsport competition, from runways to royal fashionistas and plenty more. On the surface, the fashion world and Formula One don't have much in common.
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